How Music Globalization Affects Indie Artists
Music globalization has had a profound impact on the music industry, especially for independent musicians. With the rise of streaming services such as Spotify and Apple Music, indie musicians now have a broader audience than ever before. However, this has also led to increased competition, as many more musicians are vying for the same listenership. In this new era of music, making money as an indie musician can be a challenge. Platinum Indie CEO, Jessica Lambert (@ jessicavibez) says that thinking outside the box, and going within, will help you locate your global superfans; helping you achieve the business results and profits you need.
One way indie musicians can generate income is through touring. By performing live shows, they can attract new fans and sell merchandise such as t-shirts and CDs. Additionally, many indie musicians are turning to crowdfunding platforms such as Patreon and Kickstarter to fund their projects and connect with fans. These platforms allow musicians to receive financial support directly from their fans in exchange for exclusive content or perks.
Another way indie musicians can make money is through licensing their music for use in films, TV shows, and commercials. This can be a lucrative way to earn passive income, as their music can continue to generate royalties long after the initial placement.
Overall, while globalization presents additional competition, however it also presents an opportunity to take your unique sound across the world, find your super fans, and collaborate with artists from other regions so you both gain new market exposure.
While this article outlined a lot of general ways indie artists monetize their music, I encourage you to think outside of the box. Taking cues from your brand will help you identify unique offerings for super fans that are authentic to you – “because in a sea of competition one thing remains, that you will always be the best at being you!” Jessica Lambert aka Jessica Vibez, Music and Business Consultant, Blessed Vibez; Entertainment Guru, Platinum Rouge; Educator, Personality, and CEO Platinum Indie follow on Instagram @ jessicavibez.